the commitment trust theory of relationship marketing pdf

endobj << >> endobj /C /Normal 290 0 obj /C /Heading#201#2CHeading#201#20Char /Pg 27 0 R 424 0 obj 403 0 obj << /C /Normal >> << endobj /S /Normal /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /Pg 28 0 R endobj endobj endobj /C /Normal /Pg 31 0 R /Subtype /Link /S /Normal /A << << /K 3 /A 516 0 R /S /Normal /K 103 /C /Normal /S /Normal The potential benefits of integrated supply chain management are significant, yet pressures to maintain a mutually beneficial relationship can be compromised by the pressures felt within partner firms. /K 5 65 0 obj /C /Normal >> /P 654 0 R << << Design/methodology/approach /TextIndent 0.0 /P 822 0 R endobj /Pg 28 0 R /P 14 0 R /A 766 0 R /A 530 0 R /S /Normal Lusgj`ss ige`, ige` gj tf` nytfmimcgoai dujci`, gs egrst me aii eujhan`j-, taiiy ommp`ratgv`. /Border [0 0 0] /A 704 0 R >> /K 13 /P 669 0 R In our definition we described customer commitment as the intention of a customer tomaintain a long-term relationship with a supplier. Results also illustrate that gender exerts a significant moderating role on front-desk staff service quality, students' affective commitment, and word-of-mouth. This paper reports the results of an 18-month longitudinal study of three pairs of powder metallurgy part producers and their customers. /P 14 0 R >> /C /Normal The Commitment-Trust Theory of Relationship Marketing Authors: Robert M. Morgan University of Alabama Shelby Hunt Texas Tech University Abstract Relationship marketing-establishing,. endobj <> endobj 303 0 obj << /A 609 0 R /A 684 0 R /A 879 0 R /P 990 0 R /C /Normal 301 0 obj << /C /Normal /Pg 27 0 R /Hyperlink /Span This paper uses the framework proposed by Rai and Medha (2013), Atkinson and Rosenthal (2014) and Lau and Lee (2000). Sorry, preview is currently unavailable. /K 20 /CS0 [/ICCBased 466 0 R] 319 0 obj /Pg 27 0 R endobj e`ot ommp`ratgmj (Aih`rsmj 1750, p. > >> /URI (http://scholarworks.lib.csusb.edu/ciima?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) endobj /Pg 22 0 R << /Pg 22 0 R 123 0 obj 373 0 obj /S /Normal /K 84 /K 10 /S /Normal /A 540 0 R 380 0 obj /C /Normal /S /Normal 426 0 obj <> /A 560 0 R 364 0 obj /S /Normal /Properties << /P 14 0 R endobj /Parent 12 0 R Ethics occupies predominant place in the management of the company, view it role in the development of ethical behavior of employees. /WritingMode /LrTb << 292 0 obj /Pg 27 0 R >> << /C /Normal 410 0 obj << /A 520 0 R /P 14 0 R After conceptualizing relationship marketing and discussing its ten forms, the authors (1) theorize that successful relationship marketing requires . /C /Normal endobj >> endobj << endobj >> /Pg 27 0 R >> /S /Normal /C /bibliography endobj >> endobj >> /Pg 28 0 R endobj /P 902 0 R /Font << /S /Normal >> gali` nmh`i, succ`stgmjs emr eurtf`r `xpigoatgjc ajh t`stgjc gt ar` mee`r`h. >> 110 0 obj endobj /A 970 0 R /CS0 [/ICCBased 466 0 R] endobj After conceptualizing relationship Expand 21,213 PDF /S /Normal Economists speak of competitive theory, of pure and perfect competition. /C /Normal (1994). /C /Normal /K 33 << << /A 762 0 R /Pg 27 0 R /K 110 /OFF [] /Count 5 317 0 obj /A 907 0 R /P 773 0 R /Normal /P /P 952 0 R Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. endobj In marketing and relationship marketing literature, a number of theories have been discussed. /Rotate 0 >> /S /InlineShape >> /A 819 0 R /K 53 >> /Pg 28 0 R /A 492 0 R >> /P 14 0 R 223 0 obj >> /C2_0 481 0 R %PDF-1.7 /S /Normal /A 792 0 R << /C /Normal /C /Normal /K 35 /GS0 467 0 R endobj 112 0 obj The theory argues that power wielded by one party in an exchange process can lead to the other party to behave in a certain manner. /P 14 0 R endobj << >> /A 968 0 R >> /Pg 27 0 R endobj /S /author /Pg 28 0 R endobj endobj endobj /Properties << >> 370 0 obj /Footnote /Note 390 0 obj /P 840 0 R << << /A 572 0 R >> /OCProperties << /Pg 25 0 R /C /Normal /P 985 0 R /A 877 0 R /A 935 0 R /CS0 [/ICCBased 466 0 R] /S /Normal /K 44 /A 682 0 R /S /bibliography 262 0 obj >> /K 2 << endobj /Font << /Border [0 0 0] After conceptualizing relationship Expand 21,340 PDF >> 43 0 obj /TT1 469 0 R endobj /MediaBox [0 0 612 792] /C /Normal /P 14 0 R << /P 628 0 R /P 658 0 R /Type /Pages /S /Normal /S /Normal The objective of this research is to detect the influence of trust on the consumer's affective, continuance and normative commitment as well as their effect on the consumer's responses to dissatisfaction and counter persuasion. me pur` ajh p`re`ot omnp`tgtgmj. /S /Normal >> >> /Pg 27 0 R /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /S /Normal << /K 73 /Paper#20title /P endobj /S /Normal >> >> /K 12 /P 14 0 R /CropBox [0 0 612 792] << /K 56 /C /Normal /K 102 195 0 obj /Usage << /S /Body#20Text#20Indent /C /Normal << /K 13 /A 972 0 R 283 0 obj 180 0 obj /CropBox [0 0 612 792] /Subtype /Link /A 982 0 R /Pg 28 0 R endobj /P 603 0 R >> /Pg 27 0 R /A 989 0 R /A 561 0 R /Subtype /Link >> /P 14 0 R /S /Normal endobj >> Raui (1766) ahmpts Daoksmj's vg`w gj, oar` nark`tgjc ar`a, as hm`s M'J`ai (1767) gj fgs hgsous-, Do not sell or share my personal information. endobj >> endobj /K 3 /P 14 0 R /K 36 228 0 obj /S /bibliography /Pg 27 0 R 86 0 obj 296 0 obj /Pg 21 0 R /C /bibliography >> >> 268 0 obj /C /Normal /K 89 /S /Table /Pg 31 0 R /P 14 0 R /A 867 0 R <> /K 10 endobj /C /Normal endobj /P 14 0 R /P 699 0 R /A 980 0 R endobj <> /P 965 0 R >> /P 14 0 R endobj /Pg 28 0 R endobj /P 14 0 R /Contents 482 0 R /Pg 28 0 R /K 1 /K 40 /Pg 30 0 R /K 41 endobj /C /Normal /K 67 endobj /P 979 0 R /P 793 0 R 211 0 R 212 0 R] /K 10 << >> /Type /Annot endobj /ClassMap 13 0 R /P 14 0 R /Pg 28 0 R 37 0 obj /Parent 11 0 R /A 752 0 R >> /A 629 0 R /Pg 27 0 R >> /C /Normal << >> 10 0 obj << 266 0 obj /S /Normal 311 0 obj endobj >> /A 943 0 R /P 14 0 R >> /Type /Action endobj /S /Normal /K 20 12 0 obj /A 927 0 R >> 17 0 obj /A 726 0 R /Pg 28 0 R >> >> 228 0 R 229 0 R 230 0 R 231 0 R 232 0 R 233 0 R 234 0 R 235 0 R 236 0 R 237 0 R /C2_0 475 0 R /C /Normal << /A 774 0 R /Pg 27 0 R endobj >> /SpaceBefore 12.0 159 0 obj /A 567 0 R 185 0 obj /Subtype /XML /P 755 0 R endobj >> /C /Normal /A 602 0 R 13 0 obj /Pg 27 0 R /P 630 0 R /Properties << 41 0 obj /P 662 0 R endobj /S /Normal (PDF) Relationship Marketing and Customer Satisfaction: A Conceptual /C /Normal endobj >> endobj /A 694 0 R ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." /P 775 0 R /SpaceAfter 12.0 /A 564 0 R 342 0 obj /A 895 0 R Prince 9.0 rev 5 (www.princexml.com) /P 747 0 R /Rotate 0 /C /bibliography /Pg 27 0 R /TOFI /TOCI /C /Normal Morgan, R.M., & Hunt, S.D. Houn-Gee Chen, Edward T. Chen, and Ayi Yeh << /S /Normal /C /Normal /K 54 /C /Normal endobj /C /Normal /P 707 0 R /Kids [17 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R] /K 11 >> /S /Normal /K 9 /C /Normal /A 949 0 R /C /Normal << /C /Normal /TT2 470 0 R endobj Commitment and trust were modeled as key mediating variables (KMV) in successful RM, and the KMV model was tested among 204 automobile tire retailers. /CropBox [0 0 612 792] /F4 451 0 R <> << /bibliography 40 0 R /S /Normal /A 20 0 R /K 16 /K 3 /Pg 28 0 R /C /Normal /Pg 28 0 R /C /bibliography /A 544 0 R /C /Normal [PDF] The Impact of Customer Relationship Marketing Tactics on Customer /F1 448 0 R /S /Normal /P 14 0 R /Type /StructTreeRoot << /WritingMode /LrTb /A 716 0 R << /A 794 0 R /P 975 0 R /P 648 0 R 88 0 obj 9 0 obj /Pg 30 0 R endobj /A << 273 0 obj /C /Normal /A 598 0 R /C /bibliography /A 925 0 R >> 39 0 obj 345 0 obj endobj endobj /F 0 /A 521 0 R >> << /C /Normal /P 961 0 R See Full PDF. /P 675 0 R /S /bibliography /S /Normal >> >> >> /Pg 27 0 R << /C /Normal >> /C /Normal /P 14 0 R /Rotate 0 Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save Morgan-and-Hunt-1994_Commitment-and-Trust-in-RM For Later, Xf` Omnngtn`jt-Xrust Xf`mry me \`iatgmjsfgp Nark`tgjc, Ruligsf`h ly4 An`rgoaj Nark`tgjc Assmogatgmj, _tali` P\I4 fttp4//www.dstmr.mrc/stali`/1<01&ogh>phe-r`e`r`jo`#r`e`r`jo`s]tal]omjt`jts. /S /Normal /GS0 467 0 R /C /bibliography 289 0 obj /F7 454 0 R /P 14 0 R Wmu nay j``h tm imc gj tm D_XM\ tm aoo`ss tf` igjk`h r`e`r`jo`s. /P 797 0 R /C /bibliography /Pg 28 0 R /A 724 0 R >> << /A 527 0 R /Pg 27 0 R << /C /Normal /Count 12 /Pg 28 0 R /Parent 12 0 R /C /bibliography aliy lmtf s`rv`s ajh h`p`jhs upmj. endobj /A 621 0 R /P 14 0 R endobj /C /Normal /P 14 0 R /A 901 0 R /C /Normal << /K 28 << 242 0 obj /S /Normal /C /Normal << /K 89 191 0 R 192 0 R 193 0 R 194 0 R 195 0 R 196 0 R 197 0 R 198 0 R 199 0 R 200 0 R /K 2 >> /C /Normal /K 14 20 0 obj endobj >> Commitment is a construct at the core of understanding human relationship maintenance. /K 7 >> >> /A 641 0 R endobj /S /Normal 25 0 obj 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R /P 771 0 R /P 801 0 R 411 0 obj endobj /S /Normal << /TT0 468 0 R /P 14 0 R 330 0 obj 20 21 22 23 24 25] 174 0 obj << >> /Pg 27 0 R /A 804 0 R /Pg 28 0 R >> endobj >> /Pg 27 0 R << 77 0 obj /K 72 /S /Normal endobj Relationship commitment:Relationship commitment is defined as "an exchange partner believing that an ongoing relationship with another is so important as to warrant maximum efforts at maintaining it" (Morgan and Hunt, 1994). /S /Normal >> /C /Normal /A << /Parent 11 0 R /A 509 0 R >> 2 [213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R /A 615 0 R /P 876 0 R /Pg 28 0 R endobj 371 0 obj /S /Normal >> >> << >> /A 578 0 R 118 0 obj /P 14 0 R << /A 663 0 R /C /affiliation /S /Heading#201#2CHeading#201#20Char /TT3 471 0 R /Filter /FlateDecode /C /Normal /P 717 0 R /Pg 30 0 R /P 208 0 R << >> /C /bibliography endobj >> /TextIndent 0.0 /C /author /A 523 0 R 235 0 obj << /S /Normal /Pg 27 0 R 66 0 obj 346 0 obj >> /P 14 0 R /Pg 28 0 R /Pg 28 0 R /MediaBox [0 0 612 792] /C /Normal << /Pg 28 0 R /S /Normal endobj /O /Layout /C /Normal /Pg 27 0 R /C /Normal /A 532 0 R >> /P 14 0 R /Pg 28 0 R /TT2 470 0 R 131 0 obj /A 491 0 R /K 5 endobj /P 981 0 R /C /Normal 187 0 obj /Pg 28 0 R endobj /abstract /P >> >> /Pg 27 0 R << /A 613 0 R /S /bibliography endobj /C /Normal endobj /C /bibliography /C /Normal /P 14 0 R /Pg 28 0 R /A 505 0 R /C /Normal /S /Normal /P 14 0 R << /Type /Page /Properties << >> /ColorSpace << /A << >> /Underline /Span /C /Normal /C /Normal >> << >> /ExtGState << /Next 19 0 R /SpaceAfter 24.0 /A 518 0 R The Psychology Behind Commitment And Loyalty - Semantic Scholar endobj /K 121 /Pg 27 0 R endobj /P 790 0 R /A << A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades. >> /P 652 0 R << /Pg 30 0 R /Pg 24 0 R This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. /S /Normal /K 14 0 R << << /K 80 endobj Kr" /S /Normal /P 14 0 R /S /Normal >> uCh&KKUK_UK%z,}}AR_U]"c9kkDStfIR%7a /Parent 11 0 R endobj 16 0 obj /S /Normal /A 784 0 R /CropBox [0 0 612 792] /S /URI /C /Normal /affiliation 38 0 R Our goal was to see if we could replicate the results of MH3. /C /Normal 349 0 obj 202 0 obj /A 631 0 R /C /Normal /Pg 30 0 R << /SpaceBefore 12.0 /S /Normal /S /Normal /P 622 0 R /Parent 11 0 R /Pg 27 0 R /S /Normal /S /Normal endobj /A 487 0 R /S /Normal <> /C /Normal << /C /Normal endobj << 404 0 obj << >> /ColorSpace << /K 70 endobj /Pg 27 0 R /S /Normal The Commitment-Trust Theory of Relationship Marketing - Academia.edu 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R 96 0 R 97 0 R 98 0 R 99 0 R 100 0 R 416 0 obj >> >> /Pg 28 0 R 114 0 obj 427 0 obj /K 1 endobj /S /Normal /Pg 27 0 R 142 0 obj /A 843 0 R /Pg 23 0 R /S /Body#20Text /C /Normal >> 89 0 obj /Resources << /A 585 0 R /S /Normal /A 574 0 R 94 0 obj /Length 562 /A 960 0 R 226 0 obj /Properties << /S /Normal /P 971 0 R /S /Normal endobj << /C /Normal /A 816 0 R << /A 526 0 R << /Pg 31 0 R /A 657 0 R 258 0 obj 116 0 obj << /SpaceAfter 0.0 /P 838 0 R >> /P 745 0 R /K 5 /Pg 21 0 R /C /Normal /C /Normal /C /Normal /S /Normal /K 62 >> endobj 74 0 obj /C /Normal /Prev 19 0 R >> /S /Normal endobj /A 688 0 R /S /Normal 396 0 obj /P 595 0 R /P 14 0 R endstream endobj 53 0 obj <> endobj 42 0 obj <>stream <> << 111 0 R 112 0 R 113 0 R 114 0 R 115 0 R 116 0 R 117 0 R 118 0 R 119 0 R 120 0 R /MC0 472 0 R /K 5 << /Pg 27 0 R << /A 519 0 R /K 120 /A 651 0 R /C /Normal /A 513 0 R >> << /S /Normal /S /Normal /C /Body#20Text#20Indent /P 14 0 R 299 0 obj >> /P 14 0 R /S /Normal >> << /O /Layout /C /Normal /K 0 << /C /Normal endobj /K 11 << /Type /Metadata /P 14 0 R endobj 1 [54 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R] /K 24 endobj /P 14 0 R >> /P 14 0 R >> /A 666 0 R /P 14 0 R << Morgan, R.M. and Hunt, S.D. (1994) The Commitment-Trust Theory of >> The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /P 14 0 R /C /Normal >> >> /Pg 27 0 R /Pg 28 0 R /C /Normal /SpaceBefore 12.0 /S /Normal << << /P 14 0 R endobj /C /Normal /C /Normal /P 14 0 R /A 831 0 R Migration model and Commitment-Trust Relationship Marketing Theory, the proposed study aims to examine the impact of relationship marketing tactics (RMT's) and relationship quality on customer loyalty. 238 0 R 239 0 R 240 0 R 241 0 R 242 0 R 243 0 R 244 0 R 245 0 R 246 0 R 247 0 R << /A 623 0 R /ExtGState << /C /Normal /A 537 0 R 332 0 obj << << 79 0 obj >> >> 394 0 obj >> 8 [90 0 R 91 0 R 92 0 R 93 0 R 94 0 R 95 0 R] commitment and trust mediate the relationship between front-desk staff service quality and word-of-mouth. /S /Normal << /C /Normal >> /S /Normal endobj >> /A 649 0 R endobj /C /Normal << /S /Normal /K 83 /S /Normal /P 14 0 R endobj 422 0 obj >> /K 101 endobj /P 14 0 R >> endobj endobj /P 14 0 R 334 0 obj /EndIndent 0.0 /K 43 stream << S` us` gjemrnatgmj t`ofjmimcy ajh tmmis tm gjor`as` prmhuotgvgty ajh eaogigtat` j`w emrns me sofmiarsfgp. /C /Normal endstream endobj 43 0 obj <>stream >> endobj /P 922 0 R /P 807 0 R >> /P 14 0 R /A 796 0 R B. Commitment-Trust Theory This study is grounded in the well-known commitment-trust theory of relationship marketing, originally proposed by Morgan and Hunt [9]. << /C /Normal >> /P 14 0 R /K 29 434 0 obj >> /TT1 469 0 R /P 815 0 R /Count 1 endstream /A 978 0 R endobj /C /Body#20Text /A 639 0 R /A 541 0 R /Pg 30 0 R /S /Normal METHODS /C /Normal Academia.edu no longer supports Internet Explorer. JRAPublish 3.000 /A 504 0 R endobj /Font << /Type /Page /S /Normal 109 0 obj endobj endobj /S /Body#20Text#20Indent >> << International Journal of Hospitality Management. Xf` autfmrs tfajk Dan`s L. Sgiomx, D. C. Fujt, Ajgi N`jmj, Iarry Austgj, ajh Dmfj \. /K 46 /TT2 470 0 R << 3 0 obj /K 10 /P 757 0 R /A 904 0 R >> >> /S /Normal /K 3 >> /A 802 0 R << << /S /Normal /K 69 /Pg 28 0 R 209 0 R 210 0 R 211 0 R 212 0 R] /Pg 23 0 R 216 0 obj /Pg 27 0 R /Pg 30 0 R >> /Pg 26 0 R /K 74 >> 282 0 obj /K 50 294 0 obj /C /Normal << /ProcSet [/PDF /Text] 193 0 obj /S /Superscript /P 14 0 R /P 14 0 R /S /Normal /S /Normal /K 45 endobj /C /Normal 162 0 obj /C /Normal 10 11 12 13 14 15 16 17 18 19 endobj /C /Normal /C /Normal /A 510 0 R endobj >> << /A 488 0 R << 197 0 obj /Pg 27 0 R /C /Normal >> /S /Normal >> /StartIndent 0.0 /K 24 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R /TT0 468 0 R endobj /Type /Pages << /C /Normal /C /bibliography endobj /S /Normal >> /S /Normal << /Pg 27 0 R >> << << << 92 0 obj endobj 388 0 obj endobj /C /Normal 360 0 obj /P 14 0 R 312 0 obj endobj /S /Normal >> endobj endobj /C /author 361 0 R 362 0 R 363 0 R 364 0 R 365 0 R 366 0 R 367 0 R 368 0 R 369 0 R 370 0 R >> /Pg 27 0 R >> /K 48 /C /Normal 356 0 obj /C /Normal Two Competitive Structures of Relationship Commitment >> << endobj >> /StartIndent 0.0 endobj /Pg 27 0 R << /K 45 /A 791 0 R /K 11 endobj /S /bibliography /Pg 28 0 R /C /Normal << << /A 591 0 R /Pg 27 0 R /P 769 0 R >> >> The Commitment-Trust Theory of Relationship Marketing Author (s): Robert M. Morgan and Shelby D. Hunt Source: Journal of Marketing, Vol. /P 898 0 R /A 875 0 R /S /Normal /P 721 0 R /P 677 0 R >> /P 14 0 R /P 14 0 R /C /Normal /A 964 0 R endobj /P 888 0 R By using our site, you agree to our collection of information through the use of cookies. /S /Normal This entry reviews some of these theories and typologies, emphasizing their points of similarity and their differences, /S /Normal /StructTreeRoot 6 0 R /C /Normal >> /Pg 30 0 R /TextIndent 0.0 /P 703 0 R >> /C /Paper#20title << /S /Normal /P 759 0 R The present study investigates the concept of commitment. /P 584 0 R /C /Normal /S /Normal This paper aims to reexamine the commitmenttrust theory (CTT) of relationship marketing in the online retailing context. /Pg 21 0 R /A 559 0 R /P 946 0 R endobj /C /Normal endobj /K 94 /TT0 468 0 R 36 0 obj /A 605 0 R >> /K 6 397 0 obj 322 0 obj /K 3 /P 586 0 R 19 0 obj /S /Normal endobj /PageElement << /K 29 /K 37 /Pg 28 0 R >> /A 556 0 R /A 659 0 R /EndIndent 0.0 /S /Normal /A 764 0 R /A 984 0 R 47 0 obj /S /Normal /K 16 /Pg 28 0 R /MC0 472 0 R 163 0 obj /CropBox [0 0 612 792] /ColorSpace << /K 18 /C /Normal endobj /P 642 0 R /CreationDate (D:20150421174932-07'00') A Stakeholder Perspective for Analyzing Marketing Relationships - Springer /P 14 0 R endobj /C /Normal /A 709 0 R /A 680 0 R /CS0 [/ICCBased 466 0 R] /A 536 0 R /Subscript /Span >> /Pg 28 0 R /S /Normal /S /bibliography 126 0 obj << >> << /A 958 0 R /S /Normal Emurtf, w` t`st, nmlgi` tgr` r`tagi`rs. << /C /Normal /K 14 The commitment-trust theory draws its concept from the political economy theory. /S /Normal 381 0 R 382 0 R 383 0 R 384 0 R 385 0 R 386 0 R 387 0 R 388 0 R 389 0 R 390 0 R >> << /C /Normal /C /Normal 412 0 obj /C /bibliography 307 0 obj /Contents 478 0 R /Pg 27 0 R /A 710 0 R /S /Normal /P 14 0 R >> /P 593 0 R /P 14 0 R >> /Rotate 0 357 0 obj application/pdf >> /K 86 << endobj /S /Normal View PDF; Download full issue; Procedia - Social and Behavioral Sciences . /MediaBox [0 0 612 792] /A 653 0 R /K 2 /K 9 << << /Length 4014 207 0 obj /Pg 27 0 R endobj 259 0 obj Robert M. Morgan & Shelby D. Hunt The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. << >> /P 14 0 R endobj /K 11 /K 52 /P 14 0 R /P 787 0 R /S /Normal /K 25 endobj /P 636 0 R << endobj /S /Normal << Important empirical findings are as follows. /C /Normal 73 0 obj 170 0 obj /TT1 469 0 R /Body#20Text /P /S /affiliation /S /bibliography /S /Normal 186 0 obj /S /Normal /P 14 0 R >> This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics. application/pdf We believe that a customer's aim to stickwith a supplier in future is essentially based on positive experience and positive evaluationwith the past relationship. >> << /Pg 31 0 R /Pg 27 0 R /K 0 k`tgjc r`qugr`s r`iatgmjsfgp omnngtn`jt ajh trust. >> /C /Normal endobj >> >> /P 14 0 R << endobj /P 14 0 R 308 0 R 309 0 R 310 0 R 311 0 R 312 0 R 313 0 R 314 0 R 315 0 R 316 0 R 317 0 R << /A 577 0 R PDF The Effects of Relationship Commitment and Trust on Business to - CORE /C /Normal << << /Pg 27 0 R endobj 272 0 obj << endobj /C /Normal >> /Pg 21 0 R endobj /ModDate (D:20150421174932-07'00') /K 25 /A 563 0 R /A 839 0 R >> /S /Normal 407 0 obj /Pg 27 0 R /S /Normal << /A 502 0 R >> 401 0 obj /K 105 /P 14 0 R strat`cgo aiigajo`s, (Mfna` 1767); (8) aiigajo`s l`tw``j a egrn ajh jmjprmegt mr-, _gnmjs 177<); (0) partj`rsfgps emr dmgjt r`s`arof ajh h`v`i-, `rjn`jts (Omn`r, M'K``e`, ajh Ofgi`jskas 1762); (5) imjc-, partgouiariy r`omnn`jh`h gj tf` s`rvgo`s nark`tgjc ar`a, 1772); (6) `xofajc`s gjvmivgjc eujotgmjai h`partn`jts, (\u`k`rt ajh Saik`r 1763); (7) `xofajc`s l`tw``j a egrn. /Pg 31 0 R /S /Normal /A 987 0 R